Raynaldi, A., Supriharyanti, E., & Mawasti, A. (2025). Store Novelty dan Loyalitas Toko: Pengaruh Mediasi Store Design Complexity dan Store Design Pleasure. BIP’s JURNAL BISNIS PERSPEKTIF, 17(1), 65 - 79. https://doi.org/10.37477/bip.v17i1.735