DEVICA, Sadana. Pengaruh Harga Diskon Dan Persepsi Produk Terhadap Nilai Belanja Serta Perilaku Konsumen. BIP’s JURNAL BISNIS PERSPEKTIF, [S. l.], v. 7, n. 1, p. Hal. 27 – 44, 2015. DOI: 10.37477/bip.v7i1.269. Disponível em: https://jurnal.ukdc.ac.id/index.php/BIP/article/view/269. Acesso em: 6 jul. 2025.