BRAMANTIO, Dhean Putera; WULANI, Fenika; KRISTYANTO, Visi Saujaningati. Keputusan Pembelian Generasi Z Atas Ponsel Pintar: Peran Brand Consciousness, Price Consciousness, dan Gender. BIP’s JURNAL BISNIS PERSPEKTIF, [S. l.], v. 17, n. 2, p. 131–145, 2025. DOI: 10.37477/bip.v17i2.760. Disponível em: https://jurnal.ukdc.ac.id/index.php/BIP/article/view/760. Acesso em: 28 aug. 2025.