Bramantio, Dhean Putera, Fenika Wulani, and Visi Saujaningati Kristyanto. 2025. “Keputusan Pembelian Generasi Z Atas Ponsel Pintar: Peran Brand Consciousness, Price Consciousness, Dan Gender”. BIP’s JURNAL BISNIS PERSPEKTIF 17 (2):131-45. https://doi.org/10.37477/bip.v17i2.760.