Aspek Digital Marketing Bagi Kemajuan Disc Jockey

  • Liliana Dewi Universitas Ciputra
  • Marco Tantomo Universitas Ciputra
Keywords: evaluation of marketing strategy, digital marketing, disc jockey, disc jockey management

Abstract

This study aimed  to find out the Evaluation of Marketing Strategies for Shift Paradigm. The method used in this research was a qualitative method. Research subjects involved 7 consumers, Shift Paradigm members, expert marketing, and lecturers EP6. This study found Paradigma Shift’s marketing strategy was not  effective. Using digital marketing was recommended to maximize marketing strategies for Shift Paradigm. In addition to a digital marketing, involving event planner and promoter were also recommended to reach  the marketing targets of the shift paradigm. The results of this study are expected to serve as review materials for the Evaluation of Marketing Strategies for Shift Paradigm and other Disc Jockey Management.

Author Biographies

Liliana Dewi, Universitas Ciputra

Program Studi International Business Management

Fakultas Manajemen Bisnis 

UC Town, Citraland, Surabaya

Marco Tantomo, Universitas Ciputra

Program Studi International Business Management

Fakultas Manajemen Bisnis 

UC Town, Citraland, Surabaya

Published
2019-01-31
How to Cite
Dewi, L., & Tantomo, M. (2019). Aspek Digital Marketing Bagi Kemajuan Disc Jockey. BIP’s JURNAL BISNIS PERSPEKTIF, 11(1), Hal. 13 - 20. https://doi.org/10.37477/bip.v11i1.10
Section
Articles