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Announcements

Publication of Perspective Business Journal Vol 18 No 1 January 2026

2025-07-28

Accepting articles until Nopember 20, 2025, for publication in Vol. 18, No. 1 January 2026

Read More Read more about Publication of Perspective Business Journal Vol 18 No 1 January 2026

Current Issue

Vol. 17 No. 2 (2025): Juli
					View Vol. 17 No. 2 (2025): Juli
Published: 2025-07-28

Articles

  • Pengaruh Rasio Keuangan Terhadap Aktivitas Tax Avoidance

    Setiadi Alim Lim
    108-118
    • PDF
  • Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian di Family Mart Embong Malang Surabaya

    Valentine Gandawidjaya, Bruno Hami Pahar, Gunawan Sukianto
    119-130
    • PDF
  • Keputusan Pembelian Generasi Z Atas Ponsel Pintar: Peran Brand Consciousness, Price Consciousness, dan Gender

    Dhean Putera Bramantio, Fenika Wulani, Visi Saujaningati Kristyanto
    131-145
    • PDF
  • Adakah Pengaruh E-WoM, Brand Awareness, Brand Image Terhadap Keputusan Pembelian Codac?

    Olivia Mey Iskandar, Liliana Dewi
    146-164
    • PDF
  • Pengaruh Harga, Kuliatas Produk, dan Citra Merek Terhadap Keputusan Pembelian Produk Skintific

    Fransisca Wahyu Mei Andy Putri, Citra Anggraini Tresyanto
    165-177
    • PDF
  • Efektivitas Iklan Dalam Membentuk Perilaku Pembelian Produk Hijau Melalui Peran Mediasi Sikap Pada Mahasiswa di Kota Palembang

    Ignasius Heri Satrya Wangsa, Lina
    178-195
    • PDF
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