Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk

Authors

  • Ignasius Heri Satrya Wangsa Program Studi Manajemen, Fakultas Bisnis & Akuntansi
  • Maria Josephine Tyra Program Studi Manajemen, Fakultas Bisnis & Akuntansi

DOI:

https://doi.org/10.37477/bip.v13i1.198

Keywords:

perceived benefits, consumer engagement, product novelty

Abstract

The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create a
recognizable product newness. Consumption in economic rationality is the
consumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basic
concepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.

Author Biographies

Ignasius Heri Satrya Wangsa, Program Studi Manajemen, Fakultas Bisnis & Akuntansi

Universitas Katolik Musi Charitas, Jalan Bangau No. 60, Palembang 30113

Maria Josephine Tyra, Program Studi Manajemen, Fakultas Bisnis & Akuntansi

Universitas Katolik Musi Charitas, Jalan Bangau No. 60, Palembang 30113

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Published

2021-01-29

How to Cite

Wangsa, I. H. S., & Tyra, M. J. (2021). Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk. BIP’s JURNAL BISNIS PERSPEKTIF, 13(1), Hal. 1 – 16. https://doi.org/10.37477/bip.v13i1.198

Issue

Vol. 13 No. 1 (2021): Januari

Section

Articles

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