Konsepsi Persepsi Manfaat Dalam Keterlibatan Konsumen Terhadap Kebaruan Produk
Abstract
The competitive business environment demands innovative efforts to create product newness. Within consumer-oriented goals, the business should create a
recognizable product newness. Consumption in economic rationality is the
consumption of benefits. Therefore, recognizable product newness occurs when the product itself is perceived to be beneficial. This research resulted in two basic
concepts of perceived-benefit of product newness through consumer involvement, namely experienced-driven benefit and economically rationalized benefit. This research is expected to contribute to the theories of perceived benefit, consumer involvement, and product newness.
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