Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pelanggan Dalam Menggunakan Jasa Pengiriman

  • Ferdinand Setiawan Djaja Universitas Katolik Darma Cendika
  • Bruno Hami Pahar Universitas Katolik Darma Cendika
Keywords: service quality ; price ; promotion ; customer decisions

Abstract

The number of delivery service providers in Indonesia has grown to be very large, so that consumers have many choices. Consumers must be able to choose
carefully and smartly for the delivery services to use. The rapid development of ecommerce has affected the business of providing goods delivery services in
Indonesia. E-commerce causes delivery service providers to have a new strategy, so as not to lose in competition in the shipping service business. One of the
delivery service providers is J&T Express. This study aims to determine the effect of Service Quality (X1), Price (X2), and Promotion (X3) on Customer Decision
(Y) to use delivery services at J&T Express Kedung Cowek, Surabaya. The population in this study were customers or consumers at J&T Express Kedung
Cowek, Surabaya. The results showed that promotion had a significant effect on service use decisions, while Service Quality and Price had no effect on the
decision to use delivery services at J&T Express Kedung Cowek, Surabaya. 

Author Biographies

Ferdinand Setiawan Djaja, Universitas Katolik Darma Cendika

Program Studi Manajemen-Fakultas Ekonomi, Jalan Dr. Ir. H. Soekarno 201, Surabaya

Bruno Hami Pahar, Universitas Katolik Darma Cendika

Program Studi Manajemen-Fakultas Ekonomi, Jalan Dr. Ir. H. Soekarno 201, Surabaya

Published
2020-07-31
How to Cite
Djaja, F., & Pahar, B. (2020). Pengaruh Kualitas Pelayanan, Harga, Dan Promosi Terhadap Keputusan Pelanggan Dalam Menggunakan Jasa Pengiriman. BIP’s JURNAL BISNIS PERSPEKTIF, 12(2), Hal. 123 - 134. Retrieved from http://jurnal.ukdc.ac.id/index.php/BIP/article/view/98
Section
Articles