Analisis Sistem Informasi Eksekutif Bidang Pemasaran Pada PT Indoproperty
Keywords:
SIE. ; analisis SWOT. ; jaringan dan modul S.I.E
Abstract
Analisis system informasi eksekutif bidang pemasaran pada PT. Indoproperty yang dilakukan mencatat posisi perusahaan diperoleh dari table matriks IFAS dan table matriks EFAS, diketahui bahwa nilai IFAS-nya 0,39 nila EFAS-nya -0,39 berada pada kuadran II (mendukung strategi diversifikasi). Untuk memaksimalkan S.I.E. maka disarankan untuk membangun jaringan S.I.E. dan melengkapinya dengan modul-modul yang sesuai kebutuhan, piranti keras dan lunak serta personil yang tepat.
Published
2009-01-31
How to Cite
Inggawati, V. R. (2009). Analisis Sistem Informasi Eksekutif Bidang Pemasaran Pada PT Indoproperty. BIP’s JURNAL BISNIS PERSPEKTIF, 1(1), Hal 61 - 71. https://doi.org/10.37477/bip.v1i1.116
Section
Articles
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