Merek, Kualitas, Dan Harga Sebagai Dasar Pengambilan Keputusan Pembelian Honda Beat

  • Susiani Susiani Universitas Kartini Surabaya
DOI: https://doi.org/10.37477/bip.v11i2.18
Keywords: The purpose of this study is to find out and analyze the influence of brand, quality,and price on consumer decisions in buying Honda Beat in North Surabaya. Thepopulation in this study were all Honda Beat buyers in North Surabaya. Samplingis done accidental sampling, with the number of sample members of 100respondents. The analytical method used in this study is the method of analysis ofMultiple Linear Regression. The results of the analysis show that the brand,quality, and price both simultaneously and partially have a significant effect onHonda Beat purchasing decisions. The price variable is the independent variablethat has the dominant influence on Honda Beat purchasing decisions.

Abstract

The purpose of this study is to find out and analyze the influence of brand, quality,and price on consumer decisions in buying Honda Beat in North Surabaya. Thepopulation in this study were all Honda Beat buyers in North Surabaya. Samplingis done accidental sampling, with the number of sample members of 100respondents. The analytical method used in this study is the method of analysis ofMultiple Linear Regression. The results of the analysis show that the brand,quality, and price both simultaneously and partially have a significant effect onHonda Beat purchasing decisions. The price variable is the independent variablethat has the dominant influence on Honda Beat purchasing decisions.

Author Biography

Susiani Susiani, Universitas Kartini Surabaya

Program Studi Manajemen Fakultas Ekonomi 

Jl. Raya Nginden No.19-23, Surabaya 60118

Published
2019-07-31
How to Cite
Susiani, S. (2019). Merek, Kualitas, Dan Harga Sebagai Dasar Pengambilan Keputusan Pembelian Honda Beat. BIP’s JURNAL BISNIS PERSPEKTIF, 11(2), Hal. 123 - 133. https://doi.org/10.37477/bip.v11i2.18
Issue
Vol. 11 No. 2 (2019): Juli
Section
Articles

Authors publishing in this journal agree to the following terms:

  1. The author retains copyright and grants the journal rights of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License  License that allows others to share the work with acknowledgment of the author's work and initial publication in BIP's: Journal of Business Perspectives.
  2. Authors may include separate additional contractual arrangements for non-exclusive distribution of the published version of the journal (e.g., submit to an institutional repository or publish in a book), with an acknowledgment of the original publication in this Journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) before and during the submission process, as it can lead to productive exchanges, as well as citations of previously published work.

Each author is expected to complete the copyright process with a document of the originality of the manuscript, the templated document is below: