Aplikasi Model Loyalitas Berbasis Relationship Quality Dalam Pengelolaan Dunia Pendidikan Tinggi: Sebuah Pandangan Komprehensif dan Tantangan Bagi Peneliti

  • Licen Indahwati Darsono Universitas Katolik Widya Mandala Surabaya
DOI: https://doi.org/10.37477/bip.v2i2.283
Keywords: relationship quality, loyalty, disloyalty, performance

Abstract

As a result of tight competition in the higher education sector, loyalty creation become important issues. However, empirical studies of this issue are still lacking. Yet, many empirical investigation of loyalty and relationship quality only use single perspective. Comprehensive perspective on internal-external customer, loyalty-disloyalty are used for proposing relationship-based loyalty model. Further, several higher education management pattern in Indonesia are discussed and reviewed. Theoretical contribution of this articles lies on spiral effect of loyalty/disloyalty-performance relationship, expanding arena of Ioyalty studies on higher education sector. Practical contribution of this articles lies on practical guide for managing loyalty in higher education. Several challenges for future research are also discussed and reviewed.

Author Biography

Licen Indahwati Darsono, Universitas Katolik Widya Mandala Surabaya

Fakultas Ekonomi

Published
2010-07-30
How to Cite
Darsono, L. I. (2010). Aplikasi Model Loyalitas Berbasis Relationship Quality Dalam Pengelolaan Dunia Pendidikan Tinggi: Sebuah Pandangan Komprehensif dan Tantangan Bagi Peneliti. BIP’s JURNAL BISNIS PERSPEKTIF, 2(2), Hal 118 - 124. https://doi.org/10.37477/bip.v2i2.283
Issue
Vol. 2 No. 2 (2010): Juli
Section
Articles

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