Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya

  • Nuryanto Nuryanto Politeknik Universitas Surabaya
DOI: https://doi.org/10.37477/bip.v3i2.290
Keywords: Communication, Commitment, Truth-Cooperation, Relationship Marketing

Abstract

This research is to analyse the strategy to increase the effectivity of relationship
marketing among the firm and its retailers. The effectivity of relationship
marketing is very important in recent years. The result of the research based on
the case of AQUA brand shows that relationship marketing is influenced by the
truth and cooperation. This research also describes the factors developing the
variables of truth and cooperation.

Author Biography

Nuryanto Nuryanto, Politeknik Universitas Surabaya

Program Studi Manajemen Pemasaran

Published
2011-07-29
How to Cite
Nuryanto, N. (2011). Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya. BIP’s JURNAL BISNIS PERSPEKTIF, 3(2), Hal 151 - 165. https://doi.org/10.37477/bip.v3i2.290
Issue
Vol. 3 No. 2 (2011): Juli
Section
Articles

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