Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya

Authors

  • Nuryanto Nuryanto Politeknik Universitas Surabaya

DOI:

https://doi.org/10.37477/bip.v3i2.290

Keywords:

Communication, Commitment, Truth-Cooperation, Relationship Marketing

Abstract

This research is to analyse the strategy to increase the effectivity of relationship
marketing among the firm and its retailers. The effectivity of relationship
marketing is very important in recent years. The result of the research based on
the case of AQUA brand shows that relationship marketing is influenced by the
truth and cooperation. This research also describes the factors developing the
variables of truth and cooperation.

Author Biography

Nuryanto Nuryanto, Politeknik Universitas Surabaya

Program Studi Manajemen Pemasaran

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Published

2011-07-29

How to Cite

Nuryanto, N. (2011). Peranan Efektivitas Faktor-Faktor yang Mempengaruhi Relationship Marketing Produk Air Mineral Aqua di Surabaya. BIP’s JURNAL BISNIS PERSPEKTIF, 3(2), Hal 151 – 165. https://doi.org/10.37477/bip.v3i2.290

Issue

Vol. 3 No. 2 (2011): Juli

Section

Articles

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