Pengaruh Product Knowledge Dan Price Terhadap Keputusan Pembelian Konsumen Pada Produk The Capital
Abstract
The purpose of this research is to identify the influence of product knowledge and price on the customer purchasing decision of product The Capital. The population of this study is all consumers of product The Capital. Convenience Sampling is used to select 45 samples. This study also uses quantitative methods. SPSS 16.0 is used as quantitative data analysis tool.Quantitative research results show that Product Knowledge and Price significantly influence the Customer Purchasing Decision of The Capital. The significant influence show that consumer with higher product knowledge will increase potential of purchasing decision of products The Capital.
Authors publishing in this journal agree to the following terms:
- The author retains copyright and grants the journal rights of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License License that allows others to share the work with acknowledgment of the author's work and initial publication in BIP's: Journal of Business Perspectives.
- Authors may include separate additional contractual arrangements for non-exclusive distribution of the published version of the journal (e.g., submit to an institutional repository or publish in a book), with an acknowledgment of the original publication in this Journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) before and during the submission process, as it can lead to productive exchanges, as well as citations of previously published work.
Each author is expected to complete the copyright process with a document of the originality of the manuscript, the templated document is below:
7.png)
6.png)
2.png)
