Faktor-Faktor Yang Menentukan Perilaku Konsumen Dalam Mengadopsi Teknologi Informasi
Abstract
The study about individual behavior in the adoption of information technology has already performed in any kinds of research with the different of brand and type of product, different location, and the different individual and organization. This scientific article analysis factors determine the adoption of information technology of the various research in Indonesia and foreign country with the limitation on the adoption of information technology by the individual. The main focus of the analysis in on the consumer behavior at the time of performing the buying process and at the time of using the product. The result of analysis shows that the four variables influenced the individual in adopting the information technology are economic, educational, social influence, and benefit, as well as the easy of using technology.
Authors publishing in this journal agree to the following terms:
- The author retains copyright and grants the journal rights of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License License that allows others to share the work with acknowledgment of the author's work and initial publication in BIP's: Journal of Business Perspectives.
- Authors may include separate additional contractual arrangements for non-exclusive distribution of the published version of the journal (e.g., submit to an institutional repository or publish in a book), with an acknowledgment of the original publication in this Journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their websites) before and during the submission process, as it can lead to productive exchanges, as well as citations of previously published work.
Each author is expected to complete the copyright process with a document of the originality of the manuscript, the templated document is below:
7.png)
6.png)
2.png)
